This Policy explains how we process, retain and disseminate personal information.

Personal Information

This is information which you provide to us which personally identifies you or another person, such as name, email address or billing information, or other data which we can reasonably link to such personal information.


We only collect or process personally identifiable information if it is specifically and voluntarily provided by you. If you provide us with personal information about another person, you warrant that you have that person’s consent to do so and that that person has given explicit consent for MAAX Spas to collect or process their personal information for the purpose for which you submitted it to us.


Your Personal Information

Examples of when you may choose to provide personal information include if you want to:

  • download publications
  • register for MAAX Spas’ online services
  • participate in “join our mailing list” initiatives
  • contact us for further information
  • use our Dealer Locator
  • register for events and conferences


Typically, we may collect your personal information in order to:

  • register you for certain services
  • improve our marketing and promotional efforts
  • deliver information to you, such as administrative notices and news
  • deliver account balance updates
  • answer your requests and queries

Sensitive Personal Information

MAAX Spas’ intention is not to seek any sensitive information through our website unless legally required. Sensitive information includes a number of types of information relating to: race or ethnic origin; political opinions; religious or other similar beliefs; trade union membership; physical or mental health; sexual life or criminal record. We suggest that you do not provide sensitive information of this nature.

Unnecessary Collection

It is MAAX Spas’ policy to limit the information collected to only the minimum information required to complete a visitor’s request. In any instance where non-mandatory information is sought, the website visitor will be notified of this at the point of collection. MAAX Spas makes every practical effort to avoid excessive or irrelevant collection of information. If you believe that our website has collected excessive information, please complete this form to contact us.

Use of Information

Personal information attained by our website is used only for the intended purpose stated at the time that the information is collected. This information is not shared with other companies in the group for secondary or unrelated purposes, or shared with a third party, unless otherwise disclosed at the point of collection or in this policy. If there is an instance where such information may be shared for other purposes, you will be asked for permission beforehand.


Except for the mailing list initiative described above, where you explicitly choose to receive specific MAAX Spas marketing or other materials, MAAX Spas will not use personal information collected from our websites to facilitate unsolicited marketing activities. To check or change your opt-in status, use this form.


Cookies may be used on some pages of our site. “Cookies” are small text files placed on your hard drive that assist us in providing a more customized website experience. For example, a cookie can be used to store registration information in an area of our website site so that you do not need to re-enter it on subsequent visits to that area. It is MAAX Spas’ policy to use cookies to make navigation of our websites easier for visitors and to facilitate efficient registration procedures. Website statistics are compiled by MAAX Spas and used for statistical reporting only. If you are concerned about cookies, most browsers permit individuals to decline cookies. In most cases, you may refuse a cookie and still fully navigate our websites; however other functionality in our website may be impaired. After termination of your visit to our website, you can always delete the cookie from your system if you wish.

Log files

In order to properly manage our website we may anonymously log information on our operational systems, and identify categories of visitors by items such as domains and browser types. These statistics are reported in the aggregate to our webmasters. This is to ensure that our website presents the best web experience for visitors and is an effective information resource.

Email advertising

We share web site usage information about visitors to our web site, who have consented to and received a targeted promotional campaign, with a reputable third-party marketing company for the purpose of targeting future campaigns and upgrading visitor information used in reporting statistics. For this purpose, we and our third-party advertising company note some of the pages you visit on our website.

Third party links

There are several places throughout our website that may link to other websites that do not operate under our privacy practices. When you link to other websites, MAAX Spas’ privacy practices no longer apply. We encourage you to review each non-MAAX Spas website’s privacy policy before disclosing any personally identifiable information.

Information retention

Some of the information we receive is not retained. Contact information about visitors to our website (such as information generated though registration for access to areas on the site) will be kept as long as the information is required to completely service the contact request or until a user requests that we delete that information. Mailing list information, discussion posts and email are kept for only the period of time considered reasonable to facilitate the visitor’s requests.


As a policy, visitors are not required to register to gain access to MAAX Spas’ public websites. Use of the MAAX Spas TeamPortal website requires registration and is limited to current customers to secure access to transactional data and conduct business with us.


You voluntarily provide us with personal information. Should you subsequently choose to unsubscribe from mailing lists or any registrations, we will provide instructions on the appropriate website area or in communications to you; or you may contact MAAX Spas Support by using this form.


Processing and Storing of Content

Electronic communications or transactions submitted to our systems for processing or transmission may contain personal information about you or another person. We will only process such personal information for the purpose of effectively providing the relevant service to you. Content of your electronic communications or transactions may be stored on our live systems or in our data archives for operational purposes such as reporting and trouble shooting.



We collect and process personal information only for the purpose for which you give it to us. We do not collect or compile personal information for dissemination or sale to outside parties for consumer marketing purposes, or host mailings on behalf of third parties.

Disclosure of Personal Information

There may be situations where the law requires us to disclose your personal information. It may also be necessary for us to disclose or transfer your personal information to suppliers, affiliates or agents in order to provide you with our services. MAAX Spas sometimes use other companies to perform certain business-related functions, for example email marketing, digital marketing technology, interactive campaign management etc. When we employ another company to perform a function of this nature, we only provide them with the information that they need to perform their specific function. To the extent that that third party requires your information to enable MAAX Spas to provide you with our services, or perform business-related functions on our behalf, you hereby consent to MAAX Spas sharing your personal information with such third parties.


You have the right of access to personal information you have submitted to MAAX Spas. MAAX Spas is committed to providing reasonable and practical access to visitors to allow them the opportunity to identify and correct any inaccuracies. When requested and practical, MAAX Spas will delete identifying information from current operational systems. If you want us to remove or update any of your personal information, please contact us by using this form.


MAAX Spas does not assume responsibility for verifying the ongoing accuracy of personal information. When practically possible, if we are informed that any personal information submitted to our website or systems and stored by us is no longer accurate, MAAX Spas will make appropriate corrections based on the updated information provided by the authenticated visitor.


We have implemented generally accepted standards of technology and operational security in order to protect personal information from loss, misuse, alteration or destruction. All MAAX Spas employees follow a network-wide security policy. Only authorized MAAX Spas personnel are provided access to personal information and these employees have agreed to ensure confidentiality of this information. MAAX Spas’ policy is to use secure socket layer technology for our customer’s administration area in order to protect information submitted through web forms.


We understand the importance of protecting children’s privacy especially in an online environment. Our website is not intentionally designed for or directed at children 13 years of age or younger. It is MAAX Spas’ policy never to knowingly collect or maintain information about anyone under the age of 13.


We replace or make changes to this Privacy Policy at any time. The effective date of any new version will be displayed at the beginning of our Privacy Policy. It is your responsibility to review this Privacy Policy frequently and to remain informed about any changes to it, so we encourage you to visit this page often.